This bakery recently moved from across the street and the new space is brighter and cleaner. Unfortunately, the customer service here is horrible, particularly if you don't speak Spanish. Items are not labeled, and if you want to know what an item is you are out of luck. I tried to ask the only employee in the store, but first she ignored me and stayed in the kitchen area in back of the store. Then when she did come out, she only gave unhelpful answers. I asked and pointed to an item and she only said "It's plain" and asked about the item next to it (which really looked quite different), she just said the same thing. If you're going to have a store staffed with someone who has limited English skills, (and actually for everyone) post a card by each item with a description of the item. It would only cost a few cents, and I would have bought more if I knew what things were. The employee went back to the kitchen. I thought maybe she doesn't deal with customers much. But a few minutes later, someone else came in, said something in Spanish, and she came out animated, helped him, talked for a few minutes, and when he left, she went right back to the kitchen. When I was ready to pay, I had to get her attention and she acted like it was a big effort. I was really insulted. This is Wrigleyville, and English is the dominant language. It would be understandable if this was in an Hispanic neighborhood. But it felt like the store didn't want my business. The cookies were good, not great. I bought 2 rolls, but when I went to have one the next morning, they were both hard, and totally dried out. It's all too bad. It's nice to have a bakery in the neighborhood, esp. one with unique items, but I don't think I'll be back.