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The Art of Professional Connections: Event Strategies for Successful Business Entertaining

What People Are Saying … 

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David Lissner

The Food Dude

In Event Strategies for Successful Business Entertaining Gloria lays out all the steps necessary for creating a successful event and takes the guesswork out of mastering the logistics. Whether you are planning a cultural outing, a major trade show, or a simple evening soiree, Gloria provides a strategy for creating a memorable event. She identifies and provides solutions to possible mishaps and stresses the importance of proper conduct, simple courtesies, and the protocol necessary for making any event a success. Then she inspires corrective action by not only identifying the issues but offering solutions. Why not produce your winning event Right Out  Of  The Box! You won’t want to miss the opportunity to customize your own event from her detailed checklists. This is a must read for anyone planning or participating in an event. She hits all the notes … plus some.

 

─David Lissner, “The Food Dude,” Publisher/Host DiningChicago.com

 

DeloresMckay

Gloria has gathered the umpteen moving parts of planning and delivering critical business events and engineered them into a blueprint for your organization to perform as a well-oiled machine. Clear, concise, and uncompromisingly complete, Gloria’s book,The Art of Professional Connections: Event Strategies for Successful Business Entertaining, patiently guides readers through every crucial aspect of creating a successful event. From considering the purpose, to creating a theme, to all the meticulous logistics, to post-event strategies, Gloria has crafted a chapter to cover each detail. Laid out in an easy-to-use format, including comprehensive checklists, readers can choose to examine the entire process or dive directly into the aspect of events that interests them most. I only wish this book was available when my teams hosted Hollywood celebrities, presidents and royalty. Everyone involved in organizing events could use this supporting guide for the essential details, keeping in mind Gloria’s point: the goal of any event is to create a memorable experience that demonstrates appreciation, builds goodwill and loyalty, and treats each participant like the royalty they are to your organization.

─Dolores McKay, president, The Leadership Firm, international award-winning experience designer

visit GloriaPetersen.com