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David Lissner
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Chicago bakers’ dynasty celebrates 100 years

John Roeser in his bakery, 1913.

John Roeser in his bakery, 1913.

In 1911, John Roeser Sr. opened Roeser’s Bakery in Humboldt Park. One hundred years later, the bakery is still going strong in the hands of his grandson, John III, with great grandson John IV now working full-time as well.

John Roeser Jr., left, and John III, pass along the family tradition to John IV in 1996.

John Roeser Jr., left, and John III pass along the family tradition to John IV in 1996.

“The Roeser family has been a part of Chicago tradition since my grandfather opened the bakery in Humboldt Park 100 years ago,” John Roeser III says, “and even as we enter our second century in the industry, I still have dreams for the bakery. Anything is possible.”

Celebrating their family’s landmark 100th anniversary, the Roesers offer “100 cent” daily deals for 100 days. Today through Dec. 9, the bakery will feature a new $1 special, such as ice cream, donuts, cupcakes or cookies, each day.

Through Dec. 22, they’ll also donate 5 percent of marked proceeds will be donated to five of Humboldt Park’s schools: Lowell Elementary, Richard Yates Elementary, Humboldt Park Christian Academy, Stowe Elementary and Maternity BVM Schools. Customers can direct which school they’d like to get the donation.